Sales and Marketing: Why Fast Foods Are So Successful

Today is the era of fast food chains. These food service chains are everywhere and earn hundreds of billions of dollars a year. Americans for one, continue to show their affinity to fast food. According to Lawrence Scholer, a book reviewer from Darthmouth, Americans gulp down millions of pounds of French fries and hamburgers daily. … Continue reading Sales and Marketing: Why Fast Foods Are So Successful

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Dealing with Angry Customers: Handling Customer Care

If you have ever been in a situation or scenario in which you have had to work with customers, then you most certainly know what it’s like to deal with angry ones. The question is: how do you transition angry customers to happy ones? Here are several tips to consider as you work with angry customers. These tips … Continue reading Dealing with Angry Customers: Handling Customer Care

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Proper Customer Care and Etiquette

There are several key, cardinal rules when working with your customers. It’s critical that you exhibit proper etiquette in working with customers if you expect them to remain your customers. To do so, consider these proven tactics in exhibiting true customer-care etiquette. Be friendlyFriendliness is easy to exercise in your daily routine, yet difficult to find in … Continue reading Proper Customer Care and Etiquette

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Creating “Raving Fans” Customers: Improving Customer Satisfaction

Customers are the heart of your business, and it is critical that they are happy with the products and/or services you provide. To ensure you provide service beyond their expectations, and create life-long customers, you will want to incorporate a concept known as “Raving Fans”. “Raving Fans” is a book written by Ken Blanchard. The concept behind … Continue reading Creating “Raving Fans” Customers: Improving Customer Satisfaction

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Selling Techniques

The joke goes that a good salesperson could sell sand in the desert. In other words, people will buy what they don’t need if the salesperson is persuasive enough. A successful selling technique is a complex blend of methodical approach and the application of psychology. The salesperson needs a special combination of personal qualities and … Continue reading Selling Techniques

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Your Unique Selling Proposition (USP): How Unique do you need to be?

Whatever you are selling; cars, homes, insurance, food or even yourself, you will help buyers to choose you or your business if you have put a little time into considering your USP; your Unique Selling Proposition. This piece of advertising mambo-jumbo is a valuable example of short-hand. Trying to describe USP in long hand doesn’t really help … Continue reading Your Unique Selling Proposition (USP): How Unique do you need to be?

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Energizing and Motivating your Sales Department

Anyone who has managed a sales team knows that there are times when their sales team needs a little boost to stay motivated. Here are some tips to help your sales team keep motivated when sales are down and morale needs a lift: ContestsMost true salespeople are competitive by nature. Contests are great ways to motivate salespeople … Continue reading Energizing and Motivating your Sales Department

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