Conducting an effective, fun sales training class can be a daunting task. Keeping the energy going, ideas active, and people engaged are all three very critical pieces to the sales training puzzle. Note some helpful hints below to get you started on the road to conducting a GREAT training class for your sales team: Determine topic It … Continue reading Tips on How to Conduct a Sales Training Class
Category: Sales and Marketing
Sales and marketing are critical components of any successful business strategy. Our expert tips, advice, and resources provide you with the tools and knowledge you need to develop and implement effective sales and marketing strategies, from identifying your target market and creating compelling messaging to developing effective sales channels and measuring success. With our help, you’ll be able to grow your customer base, increase revenue, and achieve your business objectives.
Effective Sales Recruiting: Finding Great Sales Professionals
Sales recruiting can be a very tricky adventure, especially if you are a new sales manager or are just not accustomed to recruiting your own sales representatives. There are some very easy ways to distinguish excellent sales people from those who are not so good: Track recordAn excellent sales professional will have a strong sales … Continue reading Effective Sales Recruiting: Finding Great Sales Professionals
Brand Management — Developing your Brand
Developing your brand and making it stand out in the marketplace Identifying and creating the right brand for your product or service is critical to the life of the brand. “Have it Your Way”…”Have a Coke and a Smile”…”Be a Pepper, Drink Dr. Pepper”…”Like a Rock”. All of these slogans lead back to the companies … Continue reading Brand Management — Developing your Brand
Product Marketing Competitive Analysis
Recognizing and Understanding your Competition In a marketing or sales environment, one of the most important things to keep track of is your competition. There are several things to consider when sizing up the competition and determining your current offering in the marketplace: PriceThis tends to be the number one objection for sales reps, and … Continue reading Product Marketing Competitive Analysis
Pricing Strategies
Research and analysis to ensure your products are priced competitively. Determining how your products will be priced is critical to ensuring your customers will continue to buy from your company. To understand how to price your products/services, it is important to understand the perceived value that those products/service provide to the end buyer. For new … Continue reading Pricing Strategies
Product Development – Research and Analysis
Research and analysis to help ensure your product will sell successfully. Whether you are just starting out, or have been in business for awhile and wish to introduce a new product to the marketplace, it is important to consider the following before you proceed: PRODUCT DEVELOPMENT PROCESS 1. Is there a perceived need?One of the … Continue reading Product Development – Research and Analysis
Target Marketing — Understanding your Target Market
Understanding your target market and developing key marketing strategies that will drive results. As a sales or marketing professional, one of the most important aspects of your position or your company’s position is to understand your target market, or that marketplace in which your products will make the biggest impact. TARGET MARKETING STRATEGY Identifying CompetitorsOnce … Continue reading Target Marketing — Understanding your Target Market
Key Account Management — Selling Strategically Within an Organizaion
For salespeople, prospecting new accounts is only one part of the sales process. Effective Key Account Management enables salespeople to drive revenue through new and existing accounts using proven sales methodologies. It is critical to use a proven sales methodology to ensure you are talking to the key decision makers, asking the right questions, and … Continue reading Key Account Management — Selling Strategically Within an Organizaion
Sales Closing — Closing Througout the Sales Cycle Process Using Different Types of Closes
“In a typical sales encounter, 80% of prospects will say, “No” to your sales offer. During tough economic times, this can be as high as 90% or even 95%” according to a well-known global sales guru for strategic sales methodology training, including key closing strategies. This theory is widely accurate, as all of us who … Continue reading Sales Closing — Closing Througout the Sales Cycle Process Using Different Types of Closes
Overcoming Objections — Learning How to Recognize and Overcome
Through each phase of the sales cycle, a salesperson is going to face objections. Even with the first call, the prospective buyer may object to the interruption of her time, depending on how busy her day is. SALES AND COLD CALLING OBJECTIONSHere are five basic objections, and ways to overcome them: “No, I’m not interested.”When … Continue reading Overcoming Objections — Learning How to Recognize and Overcome
Effective Phone Selling Tips
A sales career can be challenging, but even more so if all of your sales activity is accomplished over the telephone! Here are a few tips to ensure your phone sales presence is strong and effective so that you can stay ahead of your revenue objective every month: Use a good CRM tool. Make sure … Continue reading Effective Phone Selling Tips
Successful Sales Prospecting and Cold Calling Techniques
Sales Prospecting – Finding Key Companies and Decision Makers Prospecting for target companies is where the actual sale begins, while no actual contact with companies takes place. Prospecting is simply about finding those companies with which you want to do business. Here are some of the most important techniques and tips to help you with … Continue reading Successful Sales Prospecting and Cold Calling Techniques
