Whether you just received an assignment from your boss to develop a training course, or you are a manager that wants to train your staff on specific skills, you may be wondering how to get started. Not all companies have a training staff. And, while most people have attended a training course at some point, … Continue reading How to Deliver a Successful Training Course
Category: Sales and Marketing
Sales and marketing are critical components of any successful business strategy. Our expert tips, advice, and resources provide you with the tools and knowledge you need to develop and implement effective sales and marketing strategies, from identifying your target market and creating compelling messaging to developing effective sales channels and measuring success. With our help, you’ll be able to grow your customer base, increase revenue, and achieve your business objectives.
Sales and Marketing: Why Fast Foods Are So Successful
Today is the era of fast food chains. These food service chains are everywhere and earn hundreds of billions of dollars a year. Americans for one, continue to show their affinity to fast food. According to Lawrence Scholer, a book reviewer from Darthmouth, Americans gulp down millions of pounds of French fries and hamburgers daily. … Continue reading Sales and Marketing: Why Fast Foods Are So Successful
Dealing with Angry Customers: Handling Customer Care
If you have ever been in a situation or scenario in which you have had to work with customers, then you most certainly know what it’s like to deal with angry ones. The question is: how do you transition angry customers to happy ones? Here are several tips to consider as you work with angry customers. These tips … Continue reading Dealing with Angry Customers: Handling Customer Care
Proper Customer Care and Etiquette
There are several key, cardinal rules when working with your customers. It’s critical that you exhibit proper etiquette in working with customers if you expect them to remain your customers. To do so, consider these proven tactics in exhibiting true customer-care etiquette. Be friendlyFriendliness is easy to exercise in your daily routine, yet difficult to find in … Continue reading Proper Customer Care and Etiquette
How to Measure Business Quality
Every product and service that your customers receive from you reflects the quality of your business. Pay attention to the words in that sentence. If your product is water, it does not matter how pure it is when it leaves your factory. If you send it through a dirty pipe, the only true measure of its purity can … Continue reading How to Measure Business Quality
Creating “Raving Fans” Customers: Improving Customer Satisfaction
Customers are the heart of your business, and it is critical that they are happy with the products and/or services you provide. To ensure you provide service beyond their expectations, and create life-long customers, you will want to incorporate a concept known as “Raving Fans”. “Raving Fans” is a book written by Ken Blanchard. The concept behind … Continue reading Creating “Raving Fans” Customers: Improving Customer Satisfaction
Improving Customer Service
Whichever business you are in, you are likely to be in close competition for the dollar in your customer’s pocket. You may frequently ask yourself what it is that makes a customer choose you over the competition and you may believe that you know the answer. However confident you are, improving customer service should be a daily … Continue reading Improving Customer Service
The joke goes that a good salesperson could sell sand in the desert. In other words, people will buy what they don’t need if the salesperson is persuasive enough. A successful selling technique is a complex blend of methodical approach and the application of psychology. The salesperson needs a special combination of personal qualities and … Continue reading Selling Techniques
Your Unique Selling Proposition (USP): How Unique do you need to be?
Whatever you are selling; cars, homes, insurance, food or even yourself, you will help buyers to choose you or your business if you have put a little time into considering your USP; your Unique Selling Proposition. This piece of advertising mambo-jumbo is a valuable example of short-hand. Trying to describe USP in long hand doesn’t really help … Continue reading Your Unique Selling Proposition (USP): How Unique do you need to be?
Setting Expectations and Vision for Your New Sales Team
When taking on a new sales team or inheriting an existing one, it is important to set expectations immediately upon taking on your new assignment. As a sales manager, your sales people need to know that you are going to be a good leader, and a good leader takes command right away. In setting expectations for … Continue reading Setting Expectations and Vision for Your New Sales Team
Energizing and Motivating your Sales Department
Anyone who has managed a sales team knows that there are times when their sales team needs a little boost to stay motivated. Here are some tips to help your sales team keep motivated when sales are down and morale needs a lift: ContestsMost true salespeople are competitive by nature. Contests are great ways to motivate salespeople … Continue reading Energizing and Motivating your Sales Department
Tips for Delivering Effective Sales Presentations
Delivering effective sales presentations can be tricky if you are not comfortable with your product, your client, or if standing up in front of others frightens you. Having open discussion about sales needs vs. ability for the product to meet those needs is critical to an effective sales presentation. Here are some tips to help you develop … Continue reading Tips for Delivering Effective Sales Presentations