Energizing and Motivating your Sales Department

Anyone who has managed a sales team knows that there are times when their sales team needs a little boost to stay motivated. Here are some tips to help your sales team keep motivated when sales are down and morale needs a lift: ContestsMost true salespeople are competitive by nature. Contests are great ways to motivate salespeople … Continue reading Energizing and Motivating your Sales Department

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Tips for Delivering Effective Sales Presentations

Delivering effective sales presentations can be tricky if you are not comfortable with your product, your client, or if standing up in front of others frightens you. Having open discussion about sales needs vs. ability for the product to meet those needs is critical to an effective sales presentation. Here are some tips to help you develop … Continue reading Tips for Delivering Effective Sales Presentations

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Tips on How to Conduct a Sales Training Class

Conducting an effective, fun sales training class can be a daunting task. Keeping the energy going, ideas active, and people engaged are all three very critical pieces to the sales training puzzle. Note some helpful hints below to get you started on the road to conducting a GREAT training class for your sales team: Determine topic It … Continue reading Tips on How to Conduct a Sales Training Class

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Effective Sales Recruiting: Finding Great Sales Professionals

Sales recruiting can be a very tricky adventure, especially if you are a new sales manager or are just not accustomed to recruiting your own sales representatives. There are some very easy ways to distinguish excellent sales people from those who are not so good: Track recordAn excellent sales professional will have a strong sales … Continue reading Effective Sales Recruiting: Finding Great Sales Professionals

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Pricing Strategies

Research and analysis to ensure your products are priced competitively. Determining how your products will be priced is critical to ensuring your customers will continue to buy from your company. To understand how to price your products/services, it is important to understand the perceived value that those products/service provide to the end buyer. For new … Continue reading Pricing Strategies

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Target Marketing — Understanding your Target Market

Understanding your target market and developing key marketing strategies that will drive results. As a sales or marketing professional, one of the most important aspects of your position or your company’s position is to understand your target market, or that marketplace in which your products will make the biggest impact. TARGET MARKETING STRATEGY Identifying CompetitorsOnce … Continue reading Target Marketing — Understanding your Target Market

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Key Account Management — Selling Strategically Within an Organizaion

For salespeople, prospecting new accounts is only one part of the sales process. Effective Key Account Management enables salespeople to drive revenue through new and existing accounts using proven sales methodologies. It is critical to use a proven sales methodology to ensure you are talking to the key decision makers, asking the right questions, and … Continue reading Key Account Management — Selling Strategically Within an Organizaion

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