Public Relations: Success Dealing with the Media

Success with the media begins with knowing how to do your job. It also involves understanding the media knows how to do its job. Dealing successfully with the media begins with forging reliable and professional relationships with reporters, editors, and producers. Achieving that goal also includes knowing how to let them do their job. A … Continue reading Public Relations: Success Dealing with the Media

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Public Relations: Managing Crisis and Focusing on the Issues

Crisis Management Sooner or later, every public relations practitioner will have to deal with a scenario they wish would just go away. But navigating the waters of a potentially disastrous situation requires more than wishful thinking. Responding to bad news effectively can mean the difference between success and failure. It is bound to happen eventually. … Continue reading Public Relations: Managing Crisis and Focusing on the Issues

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Conducting Successful Press Conferences and Marketing your Message

The time has come to announce your big news and the press conference is set. Conducting successful press conferences takes more than just designating a time and place. True success involves planning before, during, and afterward. Accommodating the media in terms of press conferences begins beforehand and continues until after their stories have run. How … Continue reading Conducting Successful Press Conferences and Marketing your Message

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